Frank launches ‘Compulsion’ with Gemma Collins for client PlayOJO

To draw attention to the issue of gambling addiction, Frank has partnered with reality TV star Gemma Collins to launch ‘Compulsion’, a faux fragrance. Developed in tandem with client PlayOJO, the fair online casino, the campaign showcases how gambling addiction is the ‘addiction you can’t smell,’ and outlines some easy-to-follow advice on how to ‘smell the signs’.

See more here.

Up next: BMF sends Santa to synchronised swimming for ALDI’s Christmas Champaign