To draw attention to the issue of gambling addiction, Frank has partnered with reality TV star Gemma Collins to launch ‘Compulsion’, a faux fragrance. Developed in tandem with client PlayOJO, the fair online casino, the campaign showcases how gambling addiction is the ‘addiction you can’t smell,’ and outlines some easy-to-follow advice on how to ‘smell the signs’.
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Up next: BMF sends Santa to synchronised swimming for ALDI’s Christmas Champaign