ENERO’S CEO OUTLINES PLAN FOR A MORE PROGRESSIVE ENERO
Enero’s CEO Brent Scrimshaw speaks with Mi3 about the Group’s growth plans and performance, highlighting the digital, data and tech capabilities driving the company forward. Scrimshaw explains how Enero will reshape its portfolio by streamlining the group’s brands into three core pillars around creative shop BMF, digital agency Orchard and tech-focused PR unit Hotwire.
Enero CEO Brent Scrimshaw Outlines Growth Plans
Brent Scrimshaw speaks to PRovoke Media on his expansion plans for Enero, his views on the three PR firms within Enero — Hotwire, Frank and CPR Communications & Public Relations — and why he thinks public relations deserves a greater share of the limelight.
HOTWIRE LAUNCHES $1M DEI FUND
Hotwire has announced its global Hotwire Ignite Possibility Program (HIPP), that will see the company provide pro bono brand, marketing, and PR services worth $1m in the next three years to qualifying tech organisations that are minority-led or providing a product or service benefitting minority communities. The program is the centrepiece of Hotwire’s DEI strategy and is a global initiative to amplify people and organisations creating meaningful and sustainable change in the world through technology.
BMF LAUNCHES NEW BRAND PLATFORM FOR CARSALES
Carsales has partnered with BMF to launch ‘Everything You Auto Know,’ which is a creative campaign set to resonate with all Australians. Featuring the iconic Bill Withers’ track, ‘Grandma’s Hands’, the campaign delivers the message of knowledge, innovation, and passion, and shows people in their cars enjoying ownership – free from worry because they have all the knowledge Carsales has given them.
BMF’S PIA CHAUDHURI SPEAKS IN NEW B&T SERIES
BMF Group Creative Director, Pia Chaudhuri revealed some of her favourite ads to B&T in its first episode of ‘The Ads I Wish I’d Made.’ According to Pia, the paramount factor in creating a successful ad is its ability to enter into popular culture. Chaudhuri outlined, however, her favourite ad was ‘Womb Stories’ by Bodyform, which highlighted the reality of the female experience.
Enero Group continues its growth trajectory with strong first half 2021 results
Enero Group has reported its half year results for the six months ended 31 December 2020. The results highlight a strong financial performance during a challenging environment and represent the rollout of its creativity-led, data smart and technology-enabled strategy that aims to scale and expand the progressive capabilities of its core agency brands, including BMF, Hotwire and Orchard.
HOTWIRE SCORES FEATURE IN FORBES FROM WEBINAR
The Corporate and Exec Communications team at Hotwire US hosted an engaging webinar earlier in the month, bringing their expert business insight to the outside world with a session on ‘Exec Comms 2021 – Navigating a New Era.’ The webinar was well attended and even resulted in amazing commentary in a Forbes feature.
Hotwire and TLE launch industry report: What Australians want from healthcare and technology
Enero’s global tech communications consultancy, Hotwire, and insights and analytics specialist, The Leading Edge, have surveyed 1,000 Australians to define what you need to know about connecting with and influencing, consumers into seven key principles. This has been explored in the report ‘What Australians want from healthcare and technology: seven key principles of health marketing,’ which is designed to help marketers in the health space develop insight-driven strategies that address legitimate concerns around privacy and brand accountability.
Enero celebrates Aboriginal and Torres Strait Islander peoples during NAIDOC Week
The Enero team delivered a week of insightful activities to acknowledge the rich history, culture and achievements of Aboriginal and Torres Strait Islander peoples. The week began with a special ‘Welcome to Country’ and cultural awareness session by Aboriginal elder, Gilaa (Aunty) Margret Campbell. The week continued with more activities designed to educate on the Aboriginal culture, from rock painting, or aboriginal language sessions, to documentaries and talks, with partners such as CareerTrackers or Voyages. A key highlight of the week was our NAIDOC Art Competition to reflect on the 2020 theme ‘Always Was, Always Will Be,’ which saw numerous contributions from across the agencies.
BMF sends Santa to synchronised swimming for ALDI’s Christmas Champaign
BMF has leaped feet first into the holiday season with a joyful advertising campaign where Santa takes on synchronised swimming in ALDI’s 2020 Christmas campaign. In the words of BMF creative directors, Dantie van der Merwe and David Fraser: ‘‘The world seemed in need of a ridiculous escape, so it felt like a good time to reveal Santa’s hidden talents.’’
Frank launches ‘Compulsion’ with Gemma Collins for client PlayOJO
To draw attention to the issue of gambling addiction, Frank has partnered with reality TV star Gemma Collins to launch ‘Compulsion’, a faux fragrance. Developed in tandem with client PlayOJO, the fair online casino, the campaign showcases how gambling addiction is the ‘addiction you can’t smell,’ and outlines some easy-to-follow advice on how to ‘smell the signs’.
Audi Q gears up on its brand new retail campaign with BMF
Audi’s latest retail campaign created by BMF answers one of life’s greatest mysteries: ‘why does our foot twitch when we sleep?’ In a campaign directed by Sweetshop’s Joel Harmsworth, the flawless visuals are paired with Doris Day’s ‘Dream A Little Dream’, re-imagined by Rumble Studios. The national campaign is live until the end of December.
BMF wins big at the B&T awards for Tourism Tasmania
BMF took home two awards, Best Radio and Out of Home campaign, at the B&T Awards 2020 for Tourism Tasmania’s ‘Come Down for Air.’ The campaign aims to recreate the feeling of breathing in pure, clean, crisp air, with a series of ads that offer respite from today’s noisy advertising.
Frank is awarded highly commended at the Creative Moment Awards
At the Creative Moment Awards, Frank has been presented highly commended for their work with Atom bank for the Financial Services Campaign of the Year award. The out-of-home campaign developed by Frank was designed to peel back the façade on the traditional banking industry.
Hotwire named PRovoke’s Global Technology Agency of the Year
The most prestigious global awards in PR have named Hotwire the Global Technology Agency of the Year, after an exhaustive research process involving more than 500 submissions and virtual meetings with PR firms across the globe. PRovoke called out the agency’s growth, culture, thought leadership and marketing, and specifically highlighted the impact Barbara Bates has made on the business. With Barbara at the helm, the size of the business has more than doubled, on-boarding many top-tier clients such as Adobe, Pinterest, Amazon Kindle, Zoom, Facebook, LinkedIn, McAfee or Qualcomm. She has also injected a more progressive agency work culture, and the ethos and mindset of success.
Orchard wins series of awards at W3 and Mumbrella Awards with Hyundai
Orchard picked up the Best Use of User Experience award at the Mumbrella 2020 awards for its work with client Hyundai. The work achieved with the car manufacturer was also recognised at the w3 Awards, with additional awards, including a Best in Show.
Frank takes home three CIPR Pride Awards
Following two award wins earlier this year, Frank UK has continued to build momentum around its D-Day 75-year celebration campaign on behalf of D-Day Story Museum. Huge congratulations to the team for recently being awarded two golds and one silver at the prestigious 2019 CIPR Pride Awards in Manchester.
Hotwire launches new Gen Alpha report
The third edition of Hotwire’s thought leadership research, which explores the trends of Generation Alpha, has now been published. These findings delve into how diversity impacts the lives of children born after 2010. Despite their age, Gen Alpha is a more nuanced generation than ever before with stronger worldviews and increasingly, brands must take notice.
Challenge Accepted: Frank shoots entire wedding day on Huawei P30 Pro
After convincing a couple to ditch their wedding photographer and allow Ian Weldon – “the coolest documentary photographer in the world” – to capture their wedding day exclusively on a Huawei P30 Pro, Frank UK put Huawei’s tech to the ultimate test. The resulting images prove that the smartphone’s photographic capabilities match that of a professional DSLR.
Hotwire CEO wins Global PR Leader of the Year
Hotwire’s Global CEO, Barbara Bates, has been recognised as Global PR Leader of the Year at the ICCO Global PR Awards. A testament to the impact she has had on her global teams but also on the industry as a whole, Barbara was shortlisted for the PR Week US and Holmes Report Sabre Awards CEO of the Year nominations as well.
CPR hosts celebrity feast
Celebrity chef, Matt Preston, spent a busy morning in the kitchen alongside CPR Communications and local charity, Open Table, recently. In support of CPR’s ongoing Libraries Change Lives campaign, Matt attended the Fitzroy North Library’s free community feast to lend a hand, share his tips on how to minimise food waste and promote crucial library services.
Frank and BWS launch the World’s Biggest Beer Run
Last month, BWS travelled 50,000km around the globe to offer customers six different beers that have never been available in Australia. Beer-lovers queued around the block at selected BWS stores to get their hands on a free pack of some of the world’s rarest beers.
CPR runs New York marathon for Artolution
CPR’s Director, Brendan Rowswell ran 42km recently and raised $10,000 for Artolution – an incredible organisation that uses art to support young people living in refugee camps and crisis-affected communities around the world. Support the Artolution campaign and brighten the lives of people in vulnerable communities here.
UNICEF and BMF celebrate World Children’s Day
UNICEF partnered with BMF recently to give children a say on how they’d change the world for the better. From equality to education, children were encouraged to write, draw or film their answers and post their ideas using the hashtag #worldchildrenssay. The only thing more important than a day when we celebrate children, is a day when we listen to what they have to say.
Hotwire wins Best Consumer Campaign at the ICCO Awards
Hotwire’s global consumer team has won Best Consumer Campaign at the ICCO (International Communications Consultancy Org) Awards in London for the Even Divas Stay in Hostels campaign for Hostelworld. This campaign features the Queen Diva herself, Mariah Carey.
Precinct launches Downer Group video campaign
In partnership with Playground Films, Precinct has created an emotive corporate video for Downer Group, an integrated services company. The video showcases Downer’s services and, more importantly, their focus on helping to improve people’s lives, every single day.