BMF sends Santa to synchronised swimming for ALDI’s Christmas Champaign

BMF has leaped feet first into the holiday season with a joyful advertising campaign where Santa takes on synchronised swimming in ALDI’s 2020 Christmas campaign. In the words of BMF creative directors, Dantie van der Merwe and David Fraser: ‘‘The world seemed in need of a ridiculous escape, so it felt like a good time to reveal Santa’s hidden talents.’’

See more here.

Up next: Enero celebrates Aboriginal and Torres Strait Islander peoples during NAIDOC Week