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Helping Sony become the “next big thing in tech”

Services provided

  • Public relations
1000+
Sony’s prominent displaying of the Fast Company Next Big Thing in AI and Data trophy at the NRF event helped them pass the target of 1,000+ on-site leads and facilitate introductions to 10+ new media contacts.
120+
Hotwire’s work secured 120+ interviews across tier-one business, developer and retail media, along with 20+ media briefings and relationship-building opportunities with influential journalists.

The work speaks for itself

Through launching and creating a narrative for Sony's AITRIOS software platform we opened the door for Sony’s win in the Fast Company Next Big Things in Tech, particularly in the “Next Big Thing in AI and Data” category.

Driving awareness with key partnerships

Sony needed help with both launching and creating a narrative for its AITRIOS software platform across the US and Europe. Hotwire needed to drive awareness and momentum by aligning both the US and European launches with key events and partnerships. The goals included:

  • Expanding reach to a broader audience within developer, retail and smart cities’ audiences
  • Establishing relationships with key influencers in key verticals
  • Building a positive perception following the launch of AITRIOS at the NRF by highlighting cutting-edge proofs of concept and their compatibility

Maximising strategic media engagement and event integration

The team’s global announcement of Sony’s Raspberry Pi’s partnership resulted in a media response that exceeded initial expectations. Interviews were made with top-tier media in the US for Sony and in the UK for Raspberry Pi. This generated over 105 stories and was the top trending news on Techmeme. This paved the way for Sony’s attendance at key European events such as Hannover Messe 2023.

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