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Turning cybersecurity threats into a superhero adjacent universe

Services Provided

  • Public relations
  • Communications
  • Creative Strategy

The work speaks for itself

Cortex by Palo Alto is a cybersecurity platform offering threat prevention, detection and response services using AI and automation to provide comprehensive security solutions.

Global reach, personalised cybersecurity engagement

In the world of Business-to-Business (B2B) security, innovative content marketing ideas are few and far between, and originality is rare.

  • Palo Alto Networks wanted to engage audiences with important information about cybersecurity. The idea had to resonate with multiple geographies, languages, cultures and media consumption habits.
  • It had to scale, at pace, and yet personalise with care.

Turning cybersecurity threats into a superhero adjacent universe

We needed to create a content-led idea that would be appropriate for multiple geographies and languages – so we created an idea big enough to house the most epic battle of our time: the fight for cybersecurity. Set in a futuristic corporate ‘techiverse’ we created an idea that would appeal to senior level decision makers in Security Operations Centres (SOC). After reading this epic adventure of good versus evil, readers would then be invited to visit the Cortex site.

Cybersecurity heroes defend Cortex City

Cortex City came to life both as a unique comic book and an animated series, all of which highlighted the dangers of poor cybersecurity and the juxtaposing safety the Cortex Suite represented. Utilising classic comic book visual and verbal language – threats, prevention, detection and response capabilities – we personified these attributes as a diverse cast of characters – each fighting against the monstrous SOCzilla!