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Hotwire X NTT

Services Provided

  • Account Based Marketing

The work speaks for itself

As we forge new paths and break barriers, Hotwire is committed to driving your brand towards unprecedented success, ensuring you stand out as a trailblazer in the ever-evolving tech landscape.

Proving Measurable Results

NTT sought out a solution to give their sales team the insights to drive conversations around their Network Modernization proposition. The objective of the campaign was to provide NTT's client managers with the insights to open up opportunities across 150+ of their P1-3 target account list.

  • The data being presented needed to be detailed enough to provide sales with the information needed to drive relevant conversations, but also simple enough for the solution to be widely utilized.

Accelerating Conversion

Hotwire decided to produce data visualization dashboards to provide 'always-on' access to the insights. Moreover, the intent data was analyzed and presented in a way that aligned with each possible customer conversation a client manager could have with a prospect, meaning the insights provided could be actioned in a timely and meaningful way.

  • Content links, case studies and live RSS news feeds were integrated into the dashboards to accompany the data enabling the client managers to successfully action the insights found in the dashboards.