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A website redesign to build awareness and generate demand

Services Provided

Site IA, wireframes, and redesign
Content templates and mood boards
Web, user, SEO, and CTA strategies
Analytics

56%

increase in site visits

29%

increase in pages/session from organic search

30%

increase in lower funnel conversions

The work speaks for itself

Aruba, a Hewlett-Packard Enterprise company, is a leader in intelligent edge-to-cloud networking solutions with more than 6,000 employees.

A Site Refresh to Improve Optimisation and Engagement

Aruba knew it wanted its site experience to be more customer-centric and drive stronger engagement across the marketing funnel. They asked ROI•DNA to develop easier site navigation and:

Communicate Aruba’s personality and expertise with key audiences
Align design and messaging to support the shift to an NaaS business model
Build awareness for Aruba’s market-leading position

Revitalised Design Delivers Full-Funnel Results

ROI•DNA delivered a site redesign with a dynamic CMS for easy updates, enhanced design and messaging, and intuitive navigation for user needs.

The ROI•DNA team's guidance and organization were critical to the success of the redesign. This was a massive effort, with hundreds of stakeholders — and the results speak for themselves.

Lydia Right

Senior Manager, Web Marketing & Strategy - Aruba, a Hewlett-Packard Enterprise company

We are Enero. Free thinkers united.