We brought to life an unspoken rule at Christmas lunch: out of politeness and generosity you do not help yourself to the last of something. Shopping ALDI's everyday low prices meant Aussies could afford to keep Christmas special; giving guests seconds and thirds of roasted birds or taking the last prawn, knowing there’s always more with ALDI.
To win shoppers at Christmas, ALDI needed to turn heads away from competitor promotions and prove its seasonal range at everyday low prices meant Aussies could Christmas like COVID wasn’t watching and interest rates weren’t pinching.
A message about the lengths we go to be generous for our loved ones at Christmas, no matter the resistance we encounter.
Because with ALDI there’s always enough.