Enero Group, a leading global group of marketing and technology agencies, has reported its results for the twelve months ended 30 June 2025 (FY25), highlighting solid momentum across its agency portfolio and a second half performance that positions the Group for continued growth in FY26.
On a continuing operations basis, Enero delivered year-on-year EBITDA growth of 2% in FY25. The Group’s Technology, Healthcare and Consumer (THC) Practice, which includes its agency businesses, was a key driver of performance, with EBITDA increasing 0.2% and margins improving significantly on the prior year. This uplift was underpinned by a solid second half, where EBITDA rose 9% and net revenue increased 2% from the previous half.
Enero Group’s Chief Executive Officer, Ian Ball, said: “Our second half results show the strength of Enero’s portfolio and our ability to adapt to shifting market dynamics. From landmark client wins to world-class recognition, our agencies have proven they can deliver both growth and industry-leading work. This momentum sets us up for good progress in FY26.”
Hotwire Global, Enero’s technology and communications consultancy, continued to adapt in a challenging technology environment. In FY25 H2, Hotwire rebranded its performance marketing services globally under ROI·DNA, which has already enhanced its market profile, earning Google Premier Partner status and securing its first multi-regional client win of the new financial year. The launch of the Hotwire Global AI Lab also cemented Hotwire’s role as an innovator, while industry recognition continued to grow, including being named to PRNEWS’ Agency Elite Top 120 and winning gold for Excellence in B2B Marketing at the Marketing Excellence Awards.
Creative agency BMF entered FY25 H2 with strong momentum following its largest ever client win with Westpac in February. That win helped fuel a standout year for the agency, with BMF earning four trophies at the Mumbrella Awards, including Creative Agency of the Year, Award for Culture, Ad Campaign of the Year, and Account Management Team of the Year, along with being named Spikes Asia Strategy & Effectiveness Agency of the Year and Effective Agency of the Year at the Effies. This momentum continued into the new financial year with BMF winning HCF’s creative account earlier this week.
Meanwhile, Orchard also closed the year with strong momentum, doubling EBITDA and delivering revenue growth of 19% in FY25 H2 compared to the prior half. Growth came across both its healthcare and consumer divisions, with new drug launches and expanded services in healthcare, and strong demand for CGI and adjacent offerings in consumer. Orchard’s reputation was further bolstered by industry recognition, being named Customer Choice Partner of the Year (ANZ) at the Optimizely Awards and the most awarded agency at the Prime Healthcare Awards, including Marketing Campaign of the Year. In addition, Orchard won new business with brands including Abbvie, Detmold Group, and Boehringer Ingelheim.
In FY25, Enero also completed the sale of OBMedia, further sharpening its focus on its agency portfolio.
“As we enter FY26 with a more defined portfolio and an exclusive focus on our award-winning agencies – BMF, Hotwire, ROI·DNA and Orchard – our focus is firmly on building the next chapter of growth for Enero. Each agency has strong leadership, vision, capabilities and a track record of delivering outstanding results for clients. That focus on differentiation and innovation provides a solid foundation to create long-term value for clients, attract top talent and deliver strong returns for shareholders,” Ball added.