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BMF Launches Australian Government’s Vaccination Campaign, “First Things First”

The Australian Government launched the national COVID-19 vaccination campaign “First Things First” via BMF, encouraging all eligible Australians over the age of 12 to get vaccinated. 

The campaign brings to life the unbridled joy of the simple freedoms we’ve all missed, as if it were the first time you’d ever experienced them. The key to unlocking these moments is getting vaccinated.

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