This month, BMF Group Creative Director, Pia Chaudhuri joined Tara Ford (Chief Creative Officer at DDB Sydney) and Carmela Soares (Creative Strategist at Facebook) for B&T’s Cannes Uncanned panel discussion on brand building. The trio expertly answered questions around how to reach distracted consumers, why people no longer remember ads and taglines, and what the short to medium-term changes will be for branding in the post COVID-19 environment.

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