Private investment company Precision Group has appointed connected experience agency Orchard, following a competitive pitch, to lead the digital transformation of its retail and commercial property portfolio.
Orchard will lead digital customer experience strategy, website development and ongoing platform support across Precision Group’s portfolio.
In phase one, six new websites will launch in July 2026, marking the first step in a broader digital transformation program across the portfolio.
Roger Hatem, CTO at precision group, said, “As we continue to evolve our digital ecosystem and how we engage customers, tenants and partners, it was important to partner with a team that could combine strategic thinking with practical delivery to support more effective marketing, stronger tenant engagement and better customer experiences.
“Orchard stood out for the clarity of its vision and the way the team translated that into a practical roadmap for our business. Their platform-led approach, focus on data and collaborative way of working made them the right partner to help drive the next phase of our digital transformation.”
The appointment comes as Orchard was recently awarded Optimizely’s Customer Partner of the Year for the second consecutive year, retaining its Optimizely Gold Status.
Andrew Killey, practice lead at Orchard, said, “Precision Group has a clear ambition to evolve how its destinations engage customers, tenants and partners in a digital-first world.
“We’re excited to partner with the team to build a connected platform that not only improves customer experience across their centres, but also unlocks better data and insights to support smarter marketing and long-term growth.”