BeyondTrust partnered with ROI·DNA to transition from traditional sales and marketing methods to a more targeted, AI-driven approach.
Beyond Trust sought a strategic partner to scale and accelerate its revenue strategy. ROI·DNA identified critical issues hindering BeyondTrust’s growth, including team silos and an outdated go-to-market (GTM) strategy.
To unify BeyondTrust’s team, ROI·DNA democratised data usage across the organisation. By shifting away from traditional Marketing Qualified Leads (MQLs) and embracing revenue-oriented metrics such as pipeline won and high-intent engagement, ROI·DNA ensured that BeyondTrust was better aligned with its business goals.
