Cortex by Palo Alto is a cybersecurity platform offering threat prevention, detection and response services using AI and automation to provide comprehensive security solutions.
In the world of Business-to-Business (B2B) security, innovative content marketing ideas are few and far between, and originality is rare.
We needed to create a content-led idea that would be appropriate for multiple geographies and languages – so we created an idea big enough to house the most epic battle of our time: the fight for cybersecurity. Set in a futuristic corporate ‘techiverse’ we created an idea that would appeal to senior level decision makers in Security Operations Centres (SOC). After reading this epic adventure of good versus evil, readers would then be invited to visit the Cortex site.
Cortex City came to life both as a unique comic book and an animated series, all of which highlighted the dangers of poor cybersecurity and the juxtaposing safety the Cortex Suite represented. Utilising classic comic book visual and verbal language – threats, prevention, detection and response capabilities – we personified these attributes as a diverse cast of characters – each fighting against the monstrous SOCzilla!
