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Hotwire X Adobe

Services Provided

  • Public Relations

The work speaks for itself

Through carefully crafted messaging and storytelling, we humanize your tech solutions, making them relatable and easily understandable to diverse audiences.

Boost Visibility

Adobe’s annual holiday report is not just about securing T1 business press coverage, but it's also an opportunity to further boost the company as a trusted thought leader and drive demand for the Adobe Analytics business.

  • With other players in the industry releasing their own holiday spend predictions and data throughout the season, we've had to plan ahead, strategize and get creative year after year to secure Adobe’s position as a preeminent leader

Launch Strategically

Together, Hotwire and Adobe worked to craft key storylines that would garner the greatest media interest, securing over 16,500 pieces of press coverage. Adobe was prominently featured by virtually every top-tier business outlet and national broadcaster.

  • This year garnered a record-high volume of hits in top business outlets like Bloomberg, Good Morning America, NBC Nightly News, NPR, Wall Street Journal, Financial Times, and CNN.
  • Coverage was also syndicated globally, reaching the UK, Germany, Australia and other countries.

We are Enero. Free thinkers united.

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