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NTT sought out a solution to give their sales team the insights to drive conversations around their Network Modernization proposition. The objective of the campaign was to provide NTT's client managers with the insights to open up opportunities across 150+ of their P1-3 target account list.
Hotwire decided to produce data visualization dashboards to provide 'always-on' access to the insights. Moreover, the intent data was analyzed and presented in a way that aligned with each possible customer conversation a client manager could have with a prospect, meaning the insights provided could be actioned in a timely and meaningful way.
