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Australia’s longest-running and most effective behaviour change campaign, stopping violence against women at the start

Services Provided

  • Creative advertising & brand strategy
  • Integrated campaign development
  • Digital marketing
  • Social impact marketing
  • Branding & Design
  • Content Production
3 in 5
Influencers took an action related to the campaign
65%
Influencers now agree you need to intervene every time you see a young person behaving disrespectfully

The work speaks for itself

Violence against women is at epidemic proportions in Australia, with research showing violence in men grows from attitudes learned from a young age.

Breaking the cycle

To break the cycle of violence against women in future generations we needed to address the underlying cause – the disrespect towards girls and women that can grow into violence

  • We needed to target people who influence 10 to 17-year-old Australians – parents, teachers, sports coaches and peers.
  • And get them to recognise the link between gender inequality, disrespect and violence.
  • A task made difficult by the fact that influencers might not associate seemingly ‘innocent’, everyday behaviours as permitting disrespect that could result in violence later on.

Let's Stop it at the Start

We unpacked the campaign across four phases and created a rallying-call to address violence against women at the seed of the problem: disrespect.

One of the most effective Government campaign I’ve ever seen.

The Hon. Malcolm Turnbull,
Former Prime Minister of Australia

We are Enero. Free thinkers united.

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