Enero’s global tech communications consultancy, Hotwire, and insights and analytics specialist, The Leading Edge, have surveyed 1,000 Australians to define what you need to know about connecting with and influencing, consumers into seven key principles. This has been explored in the report ‘What Australians want from healthcare and technology: seven key principles of health marketing,’ which is designed to help marketers in the health space develop insight-driven strategies that address legitimate concerns around privacy and brand accountability. Download the report today to utilise key insights into your health marketing strategy.