news & social

20 March 2017

Study: Branson world's best boss, Joyce tops Aussie CEO's

Hotwire and The Leading Edge research highlights Australian's desire to work with innovative, internationl and visionary CEO's.. See full story...

 

16 March 2017

Naked's Strategy Director "(Social Media is now) in people's favour, not brands and advertisers" 

Craig Adams argues why brands need to work harder and better to engage with their audiences on social medica, now that the rules have changed. See full story...

 

15 March 2017

BMF enlists the help of Yoshi for latest FFA campaign

10-year-old football-crazy Yoshi makes real connections with fans, part of A-League's non-traditional digital marketing campaign with BMF...See full story...

 

28 February 2017

BMF's Head of Digital: "Digital is in disarray and now's our chance!" 

Irina Hayward argues digital is eating itself once again, but amid the chaos there's a chance to enact real, meaningful change.... See full story...

 

28 February 2017

Enero Female Leadership Program is launched 

The 'Enero Women' leadership program will build the confidence and leadership capability of our senior female leaders in Enero.... See full story...

 

21 February 2017

BMF in Campaign Brief's inaugural Hot List 

Featured among the top 10 creative agencies, BMF was commended for successfully creating work that gets noticed across a wide spread of clients and its recent local and international award recognitions.... See full story...

 

10 February 2017

Hotwire shortlisted for three awards at PRMoments Awards 

The Agency is up for Integrated Agency of the Year, Technology Agency of the Year and Large Agency of the Year. The winners will be announced on March 29th. Good Luck!.... See full story...

  

23 January 2017

 Naked Australia wins Sigma Pharmaceuticals 

Naked Communications has been announced as creative agency of record for the Sigma Pharmaceuticals business. The appointment comes after a competitive pitch and sees Naked lead strategy and creative for Sigma's retail pharmacy brands... See full story...

 

13 January 2017

 Dame Edna sends a message to all Australian Women via BMF

Dame Edna has taken time out of her hectic schedule to bring attention to a very concerning issue. See full story...

 

 8 December 2016

 Naked & Limehouse show that Print Ads still got it 

Taubmans Christmas Ad - created by Naked Communications with 3D and retouching by Limehouse Creative - makes you smile.. See full story...

 

7 December 2016

 Winning with Customers: It's about customer value not customer centricity 

In this guest piece, Lee Naylor, Managing Director of The Leading Edge (An Enero  company) argues why it's not about customer centricity but customer value. See full story...

 

7 December 2016

 Taubmans uses snow globes to get people painting over the holidays 

Taubmans and Naked Comminucations have launched a print campaign to inspire people to make the most of their festive free time by painting the exterior of their home. See full story...

 

30 November 2016

 Gumtree gifts 50K just in time for Christmas

Gumtree Australia is celebrating Christmas by spoiling its community with a twelve- day giveaway of gifts, all sourced from the community marketplace... See full story...

 

30 November 2016

 Should we turn to Astrology to predict election outcomes?

Brexit and now The Donald - how wrong can you be? The pollsters have been thwarted once more in their precitions... See full story...

 

18 November 2016

 Market Research is not only alive and kicking, it's the sexiest job in town

Market research isn't dying, and by better portraying it's diverse and compelling work, Lee Naylor says it still has the potential to be the sexiest job in town. See full story...

 

7 October 2016

 BMF and FFA tell Aussies 'You've gotta have a team' ahead of Hyundai A-League

Hyundai A-League has kicked off another exciting season alongside integrated campaign from BMF Australia, in the hopes to motivate the millions of Aussies who play football to get on board, show their colours and pick a team. See full story...

 

6 October 2016

 Marketing to millennials: you're doing it wrong.

Jo Goddard, Head of Quantitative Strategy at The Leading Edge tells us why it's time for marketers to realise that the maturing millennial generation needs to be understood beyond pigeon-holing into categories and demographics. See full story...

 

30 September 2016

 Hotwire PR acquires Eastwick Communications to strengthen US presence 

Hotwire, the global PR and communications consultancy, today announced it has acquired Eastwick Communications, an award-winning technology communications agency.See full story...

 

21 September 2016

 Hotwire partners with Vianews, expands reach to Latin America.

Hotwire PR has entered the Latin American market through a strategic partnership with Sao Paulo, Brazil-based integrated communications agency Vianews. See full story...

 

14 September 2016

 Frank PR appointed to launch first Ribs & Burgers UK branch

Frank Australia has been appointed to handle PR for the launch of the UK's first branch of Ribs & Burgers, the Australian Restuarant part of the Seagrass Boutique Hospitality Group.See full story...

 

11 August 2016

 PR returns Enero to profit 

Enero has returned to profit for the financial year ended 30 June 2016 on the back of continued strong performance from its PR companies Hotwire & Frank PR. See full story...

 

1 July 2016

 Hotwire launches global health tech practice for predicted $43bn market

Global tech PR agency Hotwire has launched a global health tech practice, overseen from London by group chief development officer Andy West. See full story...

 

20 June 2016

 Facebook preferred social media channel for B2B decision makers

A joint report from Hotwire and Vanson Bourne challenges widespread belief that Twitter and LinkedIn are the most effective social channels for B2B marketing. See full story...

 

29 April 2016

 Jigsaw appoints two new senior team members as heads of Research

Jigsaw announces Eva Ladas-Meyer and Jo Goddard have both joined as head of quantitative research and head of qualitative research, respectively. See full story...

 

21 April 2016

 Australian Government launches new campaign to break the cycle of domestic violence via BMF

The Australian Government launched 'Stop it at the start' - a primary prevention campaign, jointly funded by all Governments, created by BMF, aimed at reducing violence against women in future generations. See full story...

 

19 April 2016

Naked gets energetic with new energy retailer Aussie launch

Naked Communications is teaming up with innovative new energy retailer, Mojo Power, to help launch its brand in the Australian market. See full story...

 

11 April 2016

BMF strengthens creative team with five new appointments; Tim Bishop, Jess Roberts, Justin Butler, Nadia Ahmad and Tom Johnson 

BMF has enhanced its creative offer with the appointment of Tim Bishop as associate creative director and the hire of two new teams.. See full story...

 

9 March 2016

Right Guard set for new 'Start Your Day Right' push as it hands PR and social media account to Frank 

Right Guard has handed it's PR and social media account to Frank as it readies new activity for the 'Start Your Day Right' positioning. See full story...

 

4 March 2016

Naked publishes A - Zine 

Naked Communications explores the senses by launching an atypical magazine, appropriately names A-. See full story...

 

3 March 2016

Frank PR wins Large Agency of the Year at PRmoment.com Awards 2016 

In five years the PRmoment Awards have become a fixed date in the UK PR calendar - with over 650 entries from over 200 companies entering and nearly 1,000 guests at the 2015 awards in London and Manchester.  See full story...

 

3 March 2016

UN Women NC Australia launches visual petition and campaign #FaceItTogether to help combat violence against women and girls in the Pacific

UN Women National Committee (NC) Australia has launched a visual petition to coincide with International Women's Day on March 8. See full story...

 

18 February 2016

The pros and cons of a masterbrand strategy 

With high-profile brands such as Coca-Cola adopting the masterbranding strategies, experts discuss why this approach could be wildly successful for some, and challenging for others. See full story...

 

10 February 2016

Enero turns the corner after posting positive half-year results

Enero CEO Matt Melhuish has described the groups half-year results to the end of December 2015 as pleasing See full story...

 

9 February 2016

BMF Scores Colourful Dulux Creative Account

Creative agency BMF is set to get its hands messy with the announcement this morning it's won the creative account for paint brand Dulux. See full story...

 

29 January 2016

BMF says 'Don't knock it till you try it' for Aldi Liquor

Aldi has launched the first major campaign push for it's liquor range with clever, tongue-in-cheek images referencing alcohol snobbery and the retail giant's low prices. See full story...

 

18 January 2016

Frank PR lands role in rugby sevens 2016 tournament

The Rugby Football Union has appointed Frank PR to promote the HSBC London Sevens at Twickenham in May. See full story...

 

1 January 2016

Hotwire PR in NY, HL Group & other NY Boutiques..

New York has a lot of options for businesses looking at PR firms attracting the public's attention with professional marketing skills.Some are large corporate-oriented firms, and some are small boutique firms with a specific niche. See full story...

 

4 December 2015

Frank PR riding wave of success with a stack of new business wins 

Following a competitive pitch process, Frank PR has successfully won the SurfStitch business. See full story...

 

15 September 2015

Owen Wilson reaches for freedom in BMF's P&O Cruises campaign

Hollywood star Owen Wilson will become the face that launched two cruise ships as he plays a central role in P&O Cruises' new campaign See full story...

 

11 September 2015

Naked Communications launches new shop Naked Luxury

Naked Luxury will be focused on connecting celebrities and other influencers with luxury brands in a way that seeks to go beyond the same old product endorsement. See full story...

 

10 September 2015

Precinct nabs new Creative Officer from Jack Morton Worldwide

Precinct has appointed creative, Philip McDougall as chief creative officer, a new role responsible for nurturing the agency’s ideas-lead culture.. See full story...

 

24 June 2015

Hotwire Shuffles US Leadership

Hotwire is reshuffling its US management as global CEO Brendon Craigie moves stateside to steer the tech agency's growth in this market. See full story...

 

5 June 2015

BMF Back With New Witty TVC

BMF Back With New Witty TVC For ALDI’s ‘Like Brands. Only Cheaper’ Campaign See full story...

 

24 April 2015

Three at the helm of Naked in management reshuffle 

A new three-person leadership team has been announced at Naked Communications today.

Tim Kirby has been promoted to managing director, Brett Rolfe promoted to chief strategy officer, and Jon Burden, creative director at Saatchi & Saatchi will join the team as executive creative director. See full story...

 

10 March 2015

BMF recruits award winning creative duo Nicole Hetherington and Simon Fowler 

Award winning creative duo Nicole Hetherington and Simon Fowler, known for their work on 'The Most Powerful Arm Ever Invented', have joined BMF further strengthening its creative department. See full story...


04 March 2015

Sportsbet appoints BMF as lead creative agency

Australia's leading mobile betting and entertainment company, Sportsbet has appointed BMF to creative duties across several key projects. This is the first new business win for the agency, hot off the appointment of Steve McArdle as managing director and Christina Aventi as executive planning director. See full story...


23 February 2015

Innis & Gunn appoints Frank PR ahead of year-long campaign

Craft brewer Innis & Gunn has hired Frank PR following a competitive pitch ahead of a year-long push to establish itself in the category. See full story...


16 February 2015

Supa Academy briefs McFrank

McFrank, the Scottish arm of Frank PR, has won a brief from Supa Academy, an organisation that promotes innovation and entrepreneurship amongst young people. See full story...


09 February 2015

Frank PR appointed to launch first London Enterprise Festival

The London Enterprise Festival (LEF), an industry networking event for entrepreneurs, has appointed Frank PR to support its launch. See full story...


06 February 2015

Still doing it Frank's way

While many UK agencies obsess about world domination and flinging open their doors on foreign shores, Frank PR has just opened its third UK office and is finding diversity and healthy profits on home soil. See full story...


03 February 2015

Sydney strategic insights consultancy Jigsaw appoints John Matthews as managing director

Jigsaw, the strategic insights consultancy championing creative approaches to data and research, has today announced John Matthews as managing director. See full story...


02 February 2015

BMF promotes executive producer Jo Cooper to digital production directer role

BMF Australia has promoted executive producer Jo Cooper to the role of digital production director. See full story...


28 January 2015

Tip Top invites parents to show their kids' "Amazingness" in new campaign via BMF

For a new brand campaign, Tip Top The One and BMF are helping feed and encourage kids' amazingess. See full story...


22 January 2015

Naked quenches US thirst for soccer with NBC Sports MatchMaker App

New app highlights the best soccer-watching bars and restaurants in the area. See full story...


15 January 2015

Frank PR launches Glasgow office, McFrank

Frank PR has opened an office in Glasgow called McFrank, marking the agency's third UK outfit. See full story...


17 December 2014

Hotwire snaps up atomic co-founder to lead West Coast presence

Hotwire has snapped up Atomic PR co-founder Rebecca West to serve as general manager of the firm's West Coast operation in San Francisco. See full story...


10 December 2014

BMF appoints ex-Havas Media UK's Rogan Gilhespie to the role of data analytics director 

BMF has appointed Rogan Gilhespie to the position of data analytics director reporting to the executive planning director, Simon McCrudden. See full story...


28 November 2014

eBay appoints Naked Communications to pan-European social media brief

Online marketplace eBay has named Naked Communications its social media and content partner following a pan-European review. See full story...


20 November 2014

5 Minutes With... Naked's Izzy DeBellis and Cyrus Vantoch-Wood

Naked Communications’ new Global CCO/CSO and London Head of Creative on their vision for the agency. See full story...


17 November 2014

Hotwire PR welcomes three new hires

Australian agency Hotwire PR has announced three new hires across the business, on the back of being recently named the world’s best tech PR agency by The Holmes Report. See full story...


10 November 2014

Aldi celebrates Aussie Christmas traditions in new campaign from BMF

Aldi has ditched its surfing Santas for its Christmas campaign this year, opting instead to tell the story of Johan who returns home to his small snow covered village Julbacken after a trip to Australia to tell of a summer Christmas, with the village soon coming around to celebrating Christmas in the Aussie-tradition with Aldi-selected produce.. See full story...


06 November 2014

Naked wins The Search Party

Naked Communications has begun working with recruitment start-up The Search Party (Talent Party in the UK) as their marketing agency, to deliver a creative solution to drive product awareness in Australian and UK markets. See full story...

 

31 October 2014

NGA.NET hires Hotwire Australia for PR

Hotwire PR is working on a campaign across traditional and social channels for NGA.NET. See full story...


30 October 2014

Taubmans appoints Naked Communications 

Taubmans has selected Naked Communications to handle its strategic ATL creative responsibilities. The appointment follows a competitive pitch, which sees the partnership commencing on 1 January 2015. See full story...


23 October 2014

Frank PR picks up Ribs & Burgers and Gelatissmo

It’s a double serve for Frank PR this spring with two new tasty client wins. See full story...


21 October 2014

Naked appoints Cyrus Vantoch-Wood to lead creative in UK

Naked Communications has appointed Cyrus Vantoch-Wood, a creative director at Cheil London, to develop and lead its UK creative team. See full story...


17 October 2014

Naked Australia wins Cannes Chimera Award for the second year running

Naked Communications has been named as one of four winners in the Cannes Chimera Award for the second year running after its Act Button idea won the third prize last year. See full story...


03 October 2014

Naked Communications hires Izzy DeBellis as new Chief Creative and Strategy Officer

Naked Worldwide has today announced the hiring of Izzy DeBellis to the newly created combined role of group chief creative and strategy officer. See full story...

 

30 September 2014

Hotwire Public Relations named best technology agency worldwide in The Holmes Report

Hotwire Public Relations was named best technology agency worldwide in the global consultancy awards by The Holmes Report . See full story...


16 September 2014

BMF creative founder Warren Brown interview published in new William Burks Spencer book

An interview conducted between BMF creative founder Warren Brown and Seattle author and copywriter William Burks Spencer has been published in Spencer's book 'Breaking In: Over 130 advertising insiders reveal how to build a portfolio that will get you hired'. See full story...


01 September 2014

Enero-owned Melbourne agencies BMF and Naked unite

Enero-owned agencies BMF Melbourne and Naked Melbourne will join together forming one team under the Naked brand, effective immediately. This change is specific to Melbourne only and the combined team will be led by Tom Ward, managing director of Naked Melbourne. See full story...


20 August 2014

BMF appoints new creative team

BMF has hired a new creative team, Dantie van der Merwe and David Fraser, who were formerly at DDB Sydney. See full story...


24 July 2014

Hotwire unviels rebrand

PR agency Hotwire has unveiled a refreshed brand. See full story...


23 June 2014

Aussie youth cancer charity CanTeen appoints Naked Communications as creative agency

Naked Communications has won the creative account for youth cancer charity CanTeen following a competitive pitch. See full story...


22 June 2014

BMF Sydney's Tap King 'The Search' campaign wins silver trophy in Cannes Film Lions

Australian agencies brought home 2 Silver Lions and 3 Bronze Lions in the Film category at the Cannes Advertising Festival, which concluded with the gala awards presentation just moments ago.. See full story...


06 June 2014

Naked Communications picks up two Victorian fire authority accounts

Naked Communications has continued its recent run of wins picking up the full-service creative account for the Victorian Metropolitan Fire and Emergency Service Board (MFB) and the Country Fire Authority (CFA) has awarded Naked Communications its full-service creative account following a competitive pitch. See full story...


26 May 2014 

Naked Communications wins Red Rooster

Naked Communications is set to feast on Red Rooster’s full-service creative account when it takes over duties on July 1 this year. See full story...


08 May 2014

BMF keeps place on MLA roster

Meat & Livestock Australia (MLA) has appointed BMF and The Monkeys to its roster of creative agencies after reviewing its current arrangements. See full story...

08 May 2014

Solo Man Goes Hard

Inspired by hard-core events like Tough Mudder, Solo’s latest campaign created by BMF Melbourne sees the Solo Man tackling some of these dirty and challenging events. See full story...


28 April 2014

Naked Communications appoints new creative directors for Sydney and Melbourne

Naked Communications has appointed new creative directors for its Sydney and Melbourne offices, with Katie McCarthy joining the Sydney office and Tristan Graham promoted to the role within the Melbourne office. See full story...


10 April 2014

SBS appoints Naked Communications to handle Creative and Strategy

SBS has appointed Naked Communications to handle its creative and strategy account following a competitive pitch. See full story...


09 April 2014

BMF promotes Andy Ford

Creative agency BMF has promoted its Lead Data Scientist Andy Ford to Data Analytics Director. See full story...


03 April 2014

Naked Communications adds 3 new leaders in New York

Naked Communications is continuing its leadership reboot in New York, with the addition of executives to lead strategy, creative efforts and business development. See full story...


03 April 2014

Tontine Group appoints Naked Communications to handle creative requirements on all its brands

Naked Communications has extended its relationship with Pacific Brands, winning the Tontine Group account (incorporating Tontine, Dunlopillo and Fairydown) in a competitive pitch. See full story...

 

18 March 2014

BMF strips the fat off The Biggest Loser, literally

BMF has created an interactive print ad for Channel Ten's show The Biggest Loser that loses weight right before your very eyes. See full story...


24 February 2014

BMF wins NCE

BMF has been appointed by the National Centre of Excellence to Reduce Violence Against Women and their Children (NCE) to create a name and brand identity for the centre. See full story...

 

20 February 2014

Behind the Dreams

BMF exploded over ten pages in B&T’s relaunch magazine when they gave them the chance to see what they could come up with in their new if section. See full story...

 

5 February 2014

Naked Australia wins 2014 Cannes Chimera with The Act Button

Naked Communications Australia is one of just eight winners of the prized Cannes Chimera award for its idea “The Act Button”. See full story...


20 January 2014

Naked US appoints Troy Kelley as CEO replacing Carla Serrano

The shakeup at Naked Communications globally has continued with the US arm landing former R/GA vice president Troy Kelley as CEO, replacing Carla Serrano See full story...

 

13 January 2014

BMF appoints ex-Shackleton, Spain's Luciana Borges in new communications director role

BMF has appointed Luciana Borges to the new role of communications director, reporting to Dominic Stinton, BMF chief executive officer. See full story...

 

7 January 2014

CB Exclusive: BMF taps star Droga5 Sydney CD Cam Blackley for executive creative director role

CB Exclusive - BMF has kicked off 2014 by luring Droga5's award winning creative director Cam Blackley as its new executive creative director. See full story...

 

6 January 2014

Weight Watchers launches inspirational brand campaign 'Awaken your Incredible' via BMF

Weight Watchers, Australia's largest weight-loss organisation today debuts a new brand campaign - 'Awaken Your Incredible' - that sets out to make people believe in themselves again See full story...

 

19 December 2013

Naked picks up Kinetic Super

Industry super fund Kinetic Super has appointed Naked Communications to its creative and strategy account following a pitch. See full story...

 

19 December 2013

Wieden's Carlos Furnari to lead BMF Melb's creative

BMF Melbourne has recruited former Wieden + Kennedy writer Carlos Furnari as creative director See full story...

 

18 December 2013

Lion's 5 Seeds invites cider lovers into its orchard in a new integrated creative campaign via BMF

5 Seeds has lauched a new cinema, digital and outdoor campaign, which brings to life the imaginative process behind creating one of Australia's See full story...

 

12 December 2013

Central introduces the contemporary Christmas icon, Hipster Santa in a new campaign via BMF

Central the contemporary retail space has located within Central Park (a joint venture between Frasers Property Australia and Sekisui House Australia) See full story...

 

11 December 2013

Naked’s next move: Another leap to full service creative and strategy

Naked's new Australian boss has pledged the local arm of the global group needs "to be honest".  See full story...

 

12 November 2013

ALDI launches new campaign via BMF Sydney to promote Expressi capsule coffee machine + range

ALDI has launched a new campaign via BMF Sydney to promote its Expressi capsule coffee machine and range.  See full story...

 

12 November 2013

Merrick Watts in new steak push for MLA

Merrick Watts has returned for a second year to promote red meat through a campaign to undo the stereotype that Australians ‘throw shrimps’ on the barbecue. The new ad, created for Meat & Livestock Australia by BMF:  See full story...

 

25 October 2013

Ideal Home Show turns to Frank PR after Stuart Higgins split

Frank PR has landed the Ideal Home Show 2014 as part of a review following the end of the organiser's long relationship with Stuart Higgins Communications.  See full story...

11 October 2013

The Leading Edge lures Nigel Marsh as chairman

The Leading Edge (TLE) today announced the appointment of well-known industry figure Nigel Marsh (near left), as Chairman.  See full story...


8 October 2013

BMF creates all-star FFA campaign

BMF is behind a campaign for the Football Federation Australia. The campaign creative features Alessandro Del Piero, Harry Kewell and Emile Heskey.  See full story...

29 July 2013

Ten hands external advertising to BMF

Ten CEO and former adman Hamish ­McLennan has put his faith in advertising agency BMF to oversee the network’s external advertising and marketing activities, and to assist with Ten’s makeover.  See full story...

 

 

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